New Product Development

The success of our business is attributed to the partnership we enjoy with our clients. The Innovate development team have an intricate understanding of the marketplace and pride themselves on the close working relationships they have within the development teams of our key foodservice, operator and retail clients – in essence our team is an extension of your team!

Innovate Foods are proud to have a dedicated team of development chefs from a range of industry backgrounds. They are what sets our development thinking apart from other manufacturers. Our chefs truly understand the pressure and constraints that modern day catering requires from them and the food they produce.

Our success lies with our complete understanding of our client’s business and their food requirements. We take time and care to research high street brands, current food and consumer trends and undertake culinary tours which enables our development chefs to better tailor products that set your menu apart from your competitors. Our clients can enjoy maximum flexibility from our sophisticated modern factory, highly skilled and enthusiastic production team and cutting edge process equipment. This is complemented with our purpose built ‘Centre of Excellence’ where client development chefs can work hand-in-hand with the Innovate team to develop creative menu solutions onsite.

We pride ourselves on our market knowledge and flexible approach; we develop and maintain long standing relationships with our customers through one-to-one account management and unsurpassed understanding of our customer’s needs.

Our bespoke development process guarantees product launch within three months from initiation of a product brief. Every client brief received is assessed separately and receives the utmost attention to detail. We understand that our clients have little time to deal with the paperwork side of development, don’t worry we do it all for you too – in essence our team is an extension of your team!

We would very much welcome an opportunity to talk with you about any development ideas you may have.


We supply the leading wholesalers and distributors throughout the UK, Europe, Middle East and Asia.

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